Confidential · Partner Deck · 2026

MICROMAKER

Reality TV storytelling for the $11B microdrama market.

From Haymaker · Producers of Bravo's Southern Charm

Peacock Official Launch Partner
Why Now

The Microdrama market is $11B.
Growing 28% annually.

$0.5B
2021
$2B
2022
$4B
2023
$7B
2024
$11B
2025

Source: Omdia 2025 Global Microdrama Market Report

Global Market
$11B

Global microdrama revenue in 2025

U.S. Market
$819M → $3.8B

2024 to 2030

Category Proof
$1.2B

ReelShort consumer spend in 2025

The Gap

Everyone is building fiction.
The reality lane is open.

Fiction
ReelShort
Romance / Revenge
DramaBox
Romance / CEO Fantasy
ShortMax
Romance / Werewolf
FlareFlow
Romance / Revenge
PineDrama
Romance / Drama
Reality
MICROMAKER
Reality TV Storytelling

No one owns the Reality market yet.

Our Move

Reality TV as Microdrama

MicroMaker applies the engagement engine of microdrama to unscripted.

What Transfers

Emotional hooks. Episodic arcs. Cliffhangers.

Why It Wins

Real people, real relationships, real stakes.

Best Practices

Two Peacock originals let us refine retention and repeatability.

Campus Confidential: Miami
Unscripted Reality

Campus Confidential: Miami

Peacock original · Summer 2026
Salon Confessionals with Madison LeCroy
Unscripted

Salon Confessionals with Madison LeCroy

Peacock original · Summer 2026
The Audience

The people who pay for microdramas
have been our audience for a decade.

70%
Female (ex-China)
49%
Millennial (US)
25–34
Largest cohort
$15–50
Per-series spend
Profile

Predominantly female, millennial-led, with Gen Z growth on the edges.

Spending Driver

Monetization is strongest among affluent urban women, 30–60.

This is the core audience behind Southern Charm — a decade of Haymaker production for this viewer.

Sources: Business of Apps 2025 Short Drama Report · Sensor Tower State of Short Drama Apps 2025 · Similarweb (DramaBox, Jul 2025) · Variety Vertical Revolution (Mar 2025) · Digital Content Next (Mar 2026) · The Wrap (2025).

The Business

A profitable direct-to-consumer model.

Paid unlocks, passes, and ads can drive roughly $2 in monthly average revenue per user.

Monthly Active Users
350K

MAU

×
Monthly Average Revenue per User
$2

monthly ARPU

=
Annualized Revenue
$8.4M

modeled operating case

Annual Profit
$2.8M

annual profit

Net Margin
33%

net margin

Breakeven begins around 150K+ MAU.

Proof of Execution

Bananas is live today
as a private Peacock screening app

Bananas app splash screen
Campus Confidential episode playing in the Bananas app
Bananas

Product Shipped on April 21, 2026

In Workflow

Used for Peacock executive screening

What We See

Who watched which episodes

What We Learn

Where attention held or dropped

Why It Matters

Better decisions before launch

Learnings from the app inform the consumer product we build next.

Sources: Peacock executive rollout summary (2026-04-29) · Bananas telemetry capabilities (2026-06-08)

The Team

Proven builders
of durable reality franchises

Southern Charm cast
4
Franchises
19
Seasons
288
Episodes

Our edge is turning real people into stars that audiences come back for.

Sources: Bravo series pages for Southern Charm, Southern Hospitality, Southern Charm Savannah, and Southern Charm New Orleans for current franchise, season, and episode counts.

The Invitation

We’re looking for
a category-defining partnership.

MicroMaker is being bootstrapped by Haymaker. Now we’re looking for the equity partner who helps take the company public-facing.

What We’re Looking For

Media credibility

Investor-class legitimacy

What the Partner Gets

Meaningful early ownership

A visible role in shaping the company

The Close

Build the company that
defines reality microdrama.